Get More Sales with Common Sense Web Marketing

Marketing website for growth in Palm Coast, Florida

Are you maximizing your marketing dollars?

If you want to grow as a business in Florida, you must maximize the returns on your advertising dollars. For each dollar you spend on signage, phone book entries, coupons, newspaper ads, mailers, business cards, pens, and other traditional advertising strategies, you hope to make more money. In the same way, if you already have a website, how much do you spend on it? Do you run paid advertisement campaigns for your website? What is the cost of your domain and hosting

As a business owner, if you want to run paid advertising campaigns for your website, you have to be ready to shell out the big bucks. Most paid advertisement campaigns are pay-per-click (PPC)campaigns, where you pay every single time anyone looks at your website, whether they buy or not! If you have a conversion rate of 0.5%, and you pay $0.50 per click, each conversion costs you $100! For many of our customers, this would not be worth the effort.

Now put on your consumer hat. When you search for a product or service, do you click the results clearly labled "AD"? Most people do not. People want to buy, not be sold. The ads you see every day have a low conversion rate because we have learned to tune them out. In order to maximize your returns from each advertising dollar, you must increase conversions. But how do we don that?

Marketing website design in Palm Coast, FL

Can buyers find your marketing website online?

There are two majors ways to get found online: PPC campaigns (also called "search engine marketing" or SEM) and search engine optimization (SEO). Whereas with SEM you pay to play, SEO seeks to get you in front of potential customers by making your website well-structured and as relevant to phrases commonly searched by your key demographics as possible.

The major advantages to SEO are that you will show up in your customers organic search results, so they will be more likely to trust you and your website than someone else who feels they have to pay to play. Also, SEO is often much more affordable than SEM, since your $65/month gets you a stylish website and unlimited clicks and conversions! Many of our customers can make back the money spent on their website with only one or two conversions a month, whereas with SEM, you might spend $200 for those same two conversions!

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Stand out online with a marketing website in Florida

Does your website stand out?

Getting in front of qualified eyes is only half the battle—you also want those buyers to head to your website and buy your product or service! We use eye-catching headlines for your link in the search engine results to attract people to your site instead of any of the nine competitor sites in the search engine results. We tell your customers your best points before they even visit your website!

Once they've clicked to your website, they will see the most important things first: any discounts that you choose to offer, why they should call you instead of someone else, a list of your products or services, and of course, your contact information! After glancing over the home page of your website, the visitor will most likely have all the information they need to call you! Some may choose to browse deeper and learn about your company or more about your products or services.

Many small business websites come off as very narcissistic. They want to bombard you with information all about them, when the information should focus on how they can help the customer! Often times small business websites all do not use web design best practices. When we build your website, you can be sure it will be attractive, easy to navigate, and informative, with a focus on helping the customer. It will also have your contact information on every page!

Web design, website, and SEO in Palm Coast, FL

Do you need multiple marketing websites?

Anyone today can see why your business needs a marketing website and good SEO in order to compete and make money. Even business owners who already have a website can see how a new website, specifically geared for marketing, conversion, and SEO is well-worth the nominal fees. But why on earth would your business, a small, local operation, need more than one marketing website? After all, even enormous companies like Microsoft only have a handful of websites. Not every small business needs more than one marketing website, but if your company fits into either of these categories, you do!

Category 1: Businesses that offer multiple products or services.
If your business offers multiple products and/or services, it may be not be possible to get good SEO for all of them on one website. The world of small business is very competitive. Some of the common search phrases our customers want to be found under return well over 1 million results! If you want to be at the top of the pile, specialization of each website is key! If you offer gutter cleaning and pool cleaning, for example, search engines will see these as unrelated and rank you lower for both "gutter cleaning" and "pool cleaning" services. If you have two or more products or services that are not very closely related, you'll need more than one marketing website.

Category 2: Businesses that serve a wide geographical area
If you want customers from a city that's 50 miles away, you must have a marketing website specifically for that city. Search engines know when your customer is searching for a local business, and, all other factors held constant, will serve up the website of the closest businesses first. If your marketing website appears to be local to that area, you will show up much better! Your customers will not mind driving for half an hour for an exclusive deal or a great product, especially if you tell them on the very first page of your marketing website why they should choose you! If you offer a service, you probably don't mind driving a little ways in order to get more business and make a profit. All you have to do is decide how far you want your business empire to reach!

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What is Web Marketing?

Web Marketing Having a website or Facebook may or may not be web marketing. You need to be found where shoppers are looking for your products. Fact: Half shop Facebook 1st & half shop the Net 1st. The numbers for fb are higher for ages under 35 and the Net is higher for shoppers over 38 on the Net. You need to be on both platforms. If the home page does not tell shoppers why you vs competitors – it isn’t web marketing.

ALL Sucessful business owners need to know their customer profile. Who buys your product or service? How old are they? Are they home owners or renters? Where do they shop for my product? There are two marketing giants Google vs Facebook. Google includes Yahoo & Bing for stat purposes. Shoppers prefer Google if they are 44 years old and under. Bing is #1 preference for ages 45-64. Yahoo is #1 preference for shoppers over 65. You need to be found on all the search engines for best results. Being on Google Maps is great, but don't forget Bing & Yahoo.

Don't forget that what shoppers want. They are looking for their best options. The home page needs to tell shoppere "Why You vs Competitors". They are looking to buy and you need to tell them why you are their best option. It called 'Web Marketing"


SEO – Getting Found is Key

SEO- Web Marketing If your customers and new shoppers can't find your website or Facebook page - what good is it?. Having a Facebook or website and expecting it to show up without constant updates is wishful thinking. It will not work. We includes SEO (search engine optimization) in the monthly price. This includes maximizing the SEO when the site is built in the beginning. We also keep it current with updates to the latest technologies and template changes when new templates come out. All our facebook and website get regular posts and articles to keep it current. All updates, pictures, specials, changes, posts, template changes are included in the monthly fee.

The search engines are looking for websites that are current and we keep it current by making changes. SEO is a science and we try hard to keep up with changes for our clients. We expect to get on Bing & Yahoo 1st page in the first month. However, with millions of websites added to the search engines monthly, Google takes more patience to get top placement. We post on our Facebook pages about 4 times a week for best results.

Getting found is important but most business don't know what they key search phrases shoppers use when looking for their service. As an example I was working with a roofer and they wanted to show up for "roofing contractor" and "re-roofing". When I told them I would not do it they were surprised by what I showed them. I always do the research for key search phrases before I build a website. I showed the roofer 10 search phrases more popular than roofing contractor. I also showed him nobody searches the phrase "re-roofing". The phrase new roof and roof replacement worked and is a more popular search phrase than roofing contractor. We need to focus on how shoppers search.


Why You vs Competitors

Sales from Web Marketing

Most website builders are geeks and do not understand marketing. They may be good at making the website pretty, but SEO and marketing your company to shoppers is not their thing. We are all in the sales business whether we are selling a service or product. Without sales, we cannot pay our bills.

The 1st page is geared to sales. We start with bullet points shoppers want to know – why you vs. competitors. We tell them why they should buy from you vs. your competitors down the street. What makes you different? We also include specials in order to attract calls. We include a list of services and products offered along with pictures of staff, products and more. I tell my shed dealers that if they can give me pictures of smiling faces on the 1st page of the Facebook or website, it will increase the favorability by shoppers by 71%. We try to get pictures of customers smiling in front of their shed. Anything to make the shopper comfortable in choosing your company for their needs.

Many homeowners like to know they are not making a mistake buying your product. We suggest pictures of you and your staff on the 1st page. Restaurants should have reviews, pictures and menu link on the home page. We gear it to what shoppers need to know in order to choose you as the right company for their needs. With Facebook and Website, it is built to gear to sales.


$165/mo – You Get It ALL

65 Per Month! When I started Common Sense Web Marketing, I tried to build a system that would produce a high quality website at a price small business owners could afford. I also wanted one price to include everything, no extra costs for things the customer really needs upfront. We started by building a propitiatory software that cuts our cost to a minimum. The website loads faster (important for SEO) and all the tools for SEO are built into the system. I believe we have succeeded with our plan.

We change $65/mo. and the price includes a beautiful 5 page website geared to sales. We only take 10 minutes of your time to get some information and we do the rest. This allows the business owner to focus on his business while we do the rest.

We have added Facebook to our program for multiple location dealers. We are now able to deliver Facebook with about 4 posts per week for maximize results. We are able to backlink the website to each other and get you found easily on Facebook using the search engine "sheds" plus the city. For our shed dealers, we found it is a more popular search phrase that Portable Buildings by shoppers. Of course, not all our customers what to be found for sheds. You choose the search phrase and we get it.


10 Minutes - Up in 10 Days

10 Minutes of Your Time We take 10 minutes of your time to answer questions and the website is up in 10 days. We write all the articles, make the changes, updates, and more... Send your pictures and we will put them on the site. We can even put in a picture gallery at no extra charge.

When you get the final website, we can make any changes that you want. On an ongoing basis, we will be making changes in order to keep the website current for the search engines.

When working with a traditional web builder, it can take months to get a website built. It usually requires a sit down for several hours. Then you get calls for what you want, asking for articles, pictures, changes, more content and more….. Then you find out the price does not include SEO and updates in the future. When new technologies need to be added, you get more charges.

We do the work so you can run your business. No hassle!


Feeder Sites – Max Sales Area

Feeder Sites With millions of websites and Facebook added to the Net per month, the algorithm for SEO has changed. The search engines are more focused on local business for placement. In 2013 a change was made in the search engine algorithm what makes it much more difficult to get placement in surrounding cities. Just look at the top businesses (in any category) that are listed in your city and see how many show up when you search for them by service in surrounding cities. You get the point. It"s hard enough to get your website to show in your city much less in surrounding cities where you want more business. Same for Facebook showing up in the all the cities that you want more business. It is much more difficult now to capture a larger marketplace.

Feeder Sites is our answer to showing up in surrounding cities. We build a website and make you look like a local business in additional cities that you want more business. We focus on getting you found by shoppers in surrounding cities. It requires a new website ($55/mo.) and it needs to be at least 60% different from your current website. We write all the articles with no duplicate articles. We do the same for Facebook for those who want to show up in multiple cities where they want more business. OIt is a little different process, but it works.

We find this is the most cost effective way for shoppers to find you. This is especially popular for the service industry who travel to homes or businesses. It is also popular if your business is on the border of the next town but your current website is showing on the 3rd or 4th page. Don’t expect to get sales if shoppers cannot find your business in their city.

Another popular use for a Feeder Site is a website that focuses on a new or profitable product that you want more business for. Maybe you sell sheds and want more placement for your carport business. Or you have a product that is very profitable and it just needs more exposure. Talk to us and we can help make suggestions. Maybe you sell mobile homes and want to get placement in a surrounding city where there is an opportunity to sell more mobile homes. This is a very good return on investment for your business because your overhead is fixed and if a website in another town will draw in more shoppers, it is a win winn deal for you.