Do you need multiple marketing websites?
Anyone today can see why your business needs a marketing website and good SEO in order to compete and make money. Even business owners who already have a website can see how a new website, specifically geared for marketing, conversion, and SEO is well-worth the nominal fees. But why on earth would your business, a small, local operation, need more than one marketing website? After all, even enormous companies like Microsoft only have a handful of websites. Not every small business needs more than one marketing website, but if your company fits into either of these categories, you do!
Category 1: Businesses that offer multiple products or services.
If your business offers multiple products and/or services, it may be not be possible to get good SEO for all of them on one website. The world of small business is very competitive. Some of the common search phrases our customers want to be found under return well over 1 million results! If you want to be at the top of the pile, specialization of each website is key! If you offer gutter cleaning and pool cleaning, for example, search engines will see these as unrelated and rank you lower for both "gutter cleaning" and "pool cleaning" services. If you have two or more products or services that are not very closely related, you'll need more than one marketing website.
Category 2: Businesses that serve a wide geographical area
If you want customers from a city that's 50 miles away, you must have a marketing website specifically for that city. Search engines know when your customer is searching for a local business, and, all other factors held constant, will serve up the website of the closest businesses first. If your marketing website appears to be local to that area, you will show up much better! Your customers will not mind driving for half an hour for an exclusive deal or a great product, especially if you tell them on the very first page of your marketing website why they should choose you! If you offer a service, you probably don't mind driving a little ways in order to get more business and make a profit. All you have to do is decide how far you want your business empire to reach!