Get More Sales with Common Sense Web Marketing

Marketing website design in Palm Coast, FL

Can buyers find your marketing website online?

There are two majors ways to get found online: PPC campaigns (also called "search engine marketing" or SEM) and search engine optimization (SEO). Whereas with SEM you pay to play, SEO seeks to get you in front of potential customers by making your website well-structured and as relevant to phrases commonly searched by your key demographics as possible.

The major advantages to SEO are that you will show up in your customers organic search results, so they will be more likely to trust you and your website than someone else who feels they have to pay to play. Also, SEO is often much more affordable than SEM, since your $47/month gets you a stylish website and unlimited clicks and conversions! Many of our customers can make back the money spent on their website with only one or two conversions a month, whereas with SEM, you might spend $200 for those same two conversions!

Get found

KEY TO SALES - Get found by shoppers on Net. We research the best search phrases where shoppers are searching for your business. We cannot get 1st page for all terms, but we try. We write articles using the top search phrases along with posts.

PATIENCE IS KEY - With millions of businesses leaving the phone book and trying to get placement on the Net, there is a lot of competition for the 1st page. We maximize the website for SEO but it takes time. In 2013 Google made a contract with the yellow pages. As a result the 1st page have a lot of directories. We just need patience and let it work as we continue to make the website relevant with posts etc.

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<u>SEO</u> in Palm Coast, FL
Stand Out
With 20 - 25 competitors listed on each web page, we put in unique phrase to attract shoppers. The 1st page is not enough, tell shoppers why they should click on your website!!

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Stand out website in Palm Coast, FL
Tell Customers Why YOU?

Shoppers want to buy and you need to tell them WHY YOU vs competitors. Tell them why you are their best option. Include specials in order to generate sales calls. Make it easy to choose your company.

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Why call Common Sense Web Marketing in Palm Coast, FL
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Stand out online with a marketing website in <i>Florida</i>

Does your website stand out?

Getting in front of qualified eyes is only half the battle—you also want those buyers to head to your website and buy your product or service! We use eye-catching headlines for your link in the search engine results to attract people to your site instead of any of the nine competitor sites in the search engine results. We tell your customers your best points before they even visit your website!

Once they've clicked to your website, they will see the most important things first: any discounts that you choose to offer, why they should call you instead of someone else, a list of your products or services, and of course, your contact information! After glancing over the home page of your website, the visitor will most likely have all the information they need to call you! Some may choose to browse deeper and learn about your company or more about your products or services.

Many small business websites come off as very narcissistic. They want to bombard you with information all about them, when the information should focus on how they can help the customer! Often times small business websites all do not use web design best practices. When we build your website, you can be sure it will be attractive, easy to navigate, and informative, with a focus on helping the customer. It will also have your contact information on every page!

Web design, website, and SEO in Palm Coast, FL

Do you need multiple marketing websites?

Anyone today can see why your business needs a marketing website and good SEO in order to compete and make money. Even business owners who already have a website can see how a new website, specifically geared for marketing, conversion, and SEO is well-worth the nominal fees. But why on earth would your business, a small, local operation, need more than one marketing website? After all, even enormous companies like Microsoft only have a handful of websites. Not every small business needs more than one marketing website, but if your company fits into either of these categories, you do!

Category 1: Businesses that offer multiple products or services.
If your business offers multiple products and/or services, it may be not be possible to get good SEO for all of them on one website. The world of small business is very competitive. Some of the common search phrases our customers want to be found under return well over 1 million results! If you want to be at the top of the pile, specialization of each website is key! If you offer gutter cleaning and pool cleaning, for example, search engines will see these as unrelated and rank you lower for both "gutter cleaning" and "pool cleaning" services. If you have two or more products or services that are not very closely related, you'll need more than one marketing website.

Category 2: Businesses that serve a wide geographical area
If you want customers from a city that's 50 miles away, you must have a marketing website specifically for that city. Search engines know when your customer is searching for a local business, and, all other factors held constant, will serve up the website of the closest businesses first. If your marketing website appears to be local to that area, you will show up much better! Your customers will not mind driving for half an hour for an exclusive deal or a great product, especially if you tell them on the very first page of your marketing website why they should choose you! If you offer a service, you probably don't mind driving a little ways in order to get more business and make a profit. All you have to do is decide how far you want your business empire to reach!

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